It may not be as sexy as the glossy marketing brochures, but operational and transactional print is every bit as important. And, in many cases more so, if it’s critical to the sales and operation of a business; the retail sector for example.
Many companies still need or prefer to print operational printed items such as delivery notes, invoices, statements and order pads, especially in situations where an on-the-spot signature is required and an electronic device isn’t used. Building and construction companies, wholesalers and multi-site merchants are good examples where a physical paper trail is still needed. The legal profession and financial services sectors are still big users of print.